Exposure

To fully understand why I am releasing this thing in fragments, see my prior post.

What will follow is meant to (and may sometime this decade) be a series of posts sharing an idea I’ve been working on for a while. It won’t be complete in this or even several installments. Just the same, I’m trying to break a logjam by releasing incomplete material, so bear with me. I look forward to your feedback.

The Frame

For the sake of this experiment, the concept is to produce a web-based series based on “us”. I’ll get into the subject of the web series a bit more later, but for now, I want to continue defining the frame a bit.

The inspiration for this entire project came to me from several influences, but chief among them is the works of Joss Whedon (Dr. Horrible’s Sing-along Blog) and Felicia Day (The Guild). In particular, an interview with Ms. Day drew my interest to the changes that such a series can and has made in creative and media distribution.

Format

The Guild, season 1: 10 episodes, 4-8 minutes in length, previously available for free via iTunes, and now, via msn media and Xbox Live. Here’s the interview with Onion AV Club that got me thinking, and I encourage you to download and watch at least the first few episodes of season 1.

Here are some of the key points from my point of view:

• inexpensive production (compared to tv)
• cheap distribution (mostly viral)
• laser targeting of an audience (players of MMORPGs, and to a lesser degree, gamers in general for the guild, ours would be different)

Dr. Horrible, as most of you know, was somewhat different in form, with 3 episodes of roughly 15 minutes in length each.

Of the 2, the Guild more closely matches what I have in mind.

What I’m proposing is a web-distributed series, working in the model of several episodes (maybe 7-10). Each episode would target 4 to 10 minutes in length. Each episode would cover (perhaps not resolve) a single idea/motif/concept. Each episode would also work along a “season long” story arc.

The Concept

Part of the inspiration here is “do what you know”. What do we know? Probably the idea I like best (so far) is one I haven’t really found a concise name for yet, but most closely approaches the concept of “Artist T_rr_rists” (trying to avoid the wrong search engines). Conceive of a group similar to our membership (Lacuna or Lichtenbergian? Not sure…) as a group of folks angry that the world was trading in “real” art for a faded mass commercial shadow of itself. Rather than go quietly, they’ve decided to take a more militant approach, staging events of “artistic disobedience”. I’ve toyed with the concept of “Emotionnists”, with the idea being that each act be targeted at creating in folks an emotional reaction via these acts, with a different emotion targeted each time. We would use episodes to cover phases of the creative and execution process, and the “season arc” be the execution of a single act of artistic disobedience. We could even roll it back a bit, and make a first mini-season, showing a transformation to our roles as pseudo-artistic-militants. Oh, and the work of the Truth Project may serve as an example as well. Another possible concept would be a series about a bunch of creatives that decide to release a podcast about the creative process, and make our podcast a docu-/mocku-mentary of the process of making to podcast.

The Players

One idea I have for creating characters for such a project would be to characature each of us. What would you consider to be your most interesting idiosyncrasy? What do you consider to be your core belief on the subject of all things artistic? What physical features do you have that could be exaggerated to create a hook for your character?

(…and here ends the text I had written so far. More to follow?)